- Common Name: Beautyberry
- Position: Full sun to dappled shade
- Soil: Fertile, well-drained soil
- Flowers: July
- Flower Colour: Pink
- Fruit: Autumn
- Fruit Colour: Purple
- Hardiness: Fully hardy
- Habit: Upright, medium-sized, deciduous shrub
- Height & Spread: 300cm × 250cm
An upright, deciduous shrub bearing clusters of small, pink flowers in midsummer and followed by brilliant, bright purple berries in autumn that stay on the plant even when the leaves have fallen.
Callicarpa bodinieri var. giraldii 'Profusion'